At one time the editorial boards of major newspapers included accomplished and broadly experienced journalists. The editorial staffs of respected national newspapers still include individuals who have earned advanced academic degrees, with honors, from nationally recognized colleges and universities or those who, by their recognized knowledge or skills or experience, can contribute probative analytic insights.
Most of the individuals who serve on major newspaper editorial boards have international experience in business, academics or other areas in addition to journalism. Many have taught or teach in a particular academic area at one or more major universities. On a periodic basis and in the interest of editorial credibility, the newspapers publish the full backgrounds of their editorial boards, including all academic accomplishments, noted research, articles and awards. There is particular interest in the continued review of these credentials as a necessary basis to support the editorials, analysis of issues and political endorsements.
Collectively, a credible editorial board is able to take the very best from its editors and substantially advance insights through editorial opinion. These individuals are able to draw upon their business experiences, advanced academic credentials, their journalistic experiences or practical accomplishment to critically endorse candidates or analyze complex issues. Without such credentials, readers must ask why an editorial statement should seriously considered.
The actual fact is, as the number of newspapers has declined, there has been an equal or even greater decline in the level of editorial merit that may or even should be attributed to surviving papers.
As the number of newspapers have declined, the merit of their editorial endorsements appears to have suffered most even as the papers rely on the pretense that such endorsements have serious merit. Such pretense, without critical review, is a form of self serving deception, a level of deception that appears to increase exponentially with declining newspaper circulations. The smaller the newspaper, the lesser accomplished its editorial staff or board and less credible any analysis or endorsement made. Moreover, if the history of past endorsements falls into a particularly noted or establish pattern, readers must question whether the writing is an endorsement or free political advertising in the pretense of opinion.
In the evolution of news writing and editorial analysis, newspaper readers must ask themselves whether the editorial staff of the paper and the editorial as written is anything more than a re-statement of political campaign statements. My review of recent endorsements made in many of the smaller papers throughout northwestern Ohio reveals little more than an anemic shuffling of campaign literature. Substantial questions about the support of past economic policies that provided tax incentives to export manufacturing jobs; undermine small business interests; trade investment of Ohio employee pension funds for personal bonuses; failures to disclose sources of funds or flat out lies made in campaign literature are not addressed. Is it possible that editorial boards simply believe that in an age of internet efficiency this information is not readily available? If so, the intentional or inadvertent absence or failure to address these questions is a critical flaw in the merit of editorial endorsements. I do not believe an endorsement should be a rubber stamp.
It is also well recognized that many regional or city newspapers have a particular political bias. Some have sought to step away from past political references. For example, in 1976 “The Republican Courier” of Findlay, Ohio sought to become “The Courier” in a showing of non-partisan independence. The showing is in all practical purposes a fraud when the paper has not found a way to balance the evaluation of political issues or candidates. Perhaps its editorial board is congenitally unable to do anything else – but then, a sub-literate rubber stamp should not be called an endorsement. Editorial integrity should demand more but then editorial integrity does not appear the purpose of such endorsements in the first place.